Social-media optimization is not like SEO, although it must be part of your entire optimization process. Instead of adding together keywords in the right places, alteration your Meta tags, and digging up the right balance of links. The importance of SMO has already been demonstrated by various companies on the Web.

SMO is all about joining communities and building relationships online. Plus it’s just by going through the entire process of becoming division of the community that your product will start to be predictable by other community members.